Ro.co

Ro is a healthcare company connecting patients with U.S.-licensed professionals entirely online. The goal was to unify its diverse offerings under one brand umbrella, creating a goals-based healthcare system that feels personalized to every patient.

I worked on early ideation around making healthcare personal and collaborated with the team to design a flexible website that unified Ro’s diverse offerings under one cohesive, patient-centric brand. From the homepage to category, symptom, and product pages, we created a seamless and consistent experience that reflects Ro’s mission to make healthcare accessible and personalized for all.

Ro is a healthcare company connecting patients with U.S.-licensed professionals entirely online. The goal was to unify its diverse offerings under one brand umbrella, creating a goals-based healthcare system that feels personalized to every patient.

I worked on early ideation around making healthcare personal and collaborated with the team to design a flexible website that unified Ro’s diverse offerings under one cohesive, patient-centric brand. From the homepage to category, symptom, and product pages, we created a seamless and consistent experience that reflects Ro’s mission to make healthcare accessible and personalized for all.

Ro is a healthcare company connecting patients with U.S.-licensed professionals entirely online. The goal was to unify its diverse offerings under one brand umbrella, creating a goals-based healthcare system that feels personalized to every patient.

I worked on early ideation around making healthcare personal and collaborated with the team to design a flexible website that unified Ro’s diverse offerings under one cohesive, patient-centric brand. From the homepage to category, symptom, and product pages, we created a seamless and consistent experience that reflects Ro’s mission to make healthcare accessible and personalized for all.

Role

UX
UI visual design
Interaction design

Agency

Metalab

Year

2022